During a 4-year period I studied the program of Master of Science in Business and Economics at Umeå University. The education that I chose is unique since it is an education focused on managing activities that include any kind of service orientation. Why was this important for me? In the surrounding world I saw a growing service sector with increasing demand for service development, even in manufacturing companies. It started to become more and more important to include add-on services and therefore an education with a service perspective was the right choice for me. This service focus enhanced my knowledge in e.g. service characteristics, service systems, customer service & satisfaction, service encounters and customer relationship management.
Throughout my education I had a particular area that interested me most. Marketing. For me there was something special about it, perhaps due to my background in web development and sponsorship agreements. How should one communicate companies’ core values in the right manner? Due to my marketing interest I chose to immerse myself in marketing at Advanced Level. Especially during the last year I gained special knowledge in consumer behaviour, strategy perspectives, consumer & market analysis and marketing plan planning, processes & development. Mostly due to advanced courses, but also through practical connection with companies and organisations. For example, our marketing team developed an award winning marketing plan for a service organization. I also involved myself in a marketing organization who is responsible for the Swedish national championships in athletics 2014.
In order to wrap up the education, Anton and me wrote our degree project combining service management and marketing. Our topic reflected flight travellers’ attitude towards relationship marketing (in Swedish though).
Courses: Business Administration A, Business Administration B, Statistics, Behaviour science, Economics, Service design and Environment for Service management, Service Marketing and Marketing Ethics, Consumer behaviour, Market Analysis, Strategic Decision Making, International Business Culture and Communication, Sport Brands and Marketing, Law general course, Master thesis in Business